Everything You Need to Know about Your Customers Could be Right in the Palm of Your Hands
March 20, 2013
By Allison Boccamazzo
, TMCnet Contributing Writer
Customer satisfaction and loyalty will never become a “trend.” In the call center, your customers are a real, tangible and invaluable asset to your company; they are not a number or statistic, but a person, and therefore, it’s crucial that you treat them as so. Customers certainly aren’t blind as to how they are being handled, and making the simplest of adjustments in the call center can show the most notable – and profitable – of changes.
It can be an awfully daunting thought, though, when deliberating how to best reach out to discover customer preferences, intents and more while still being convenient and accommodating. Well, call center certification expert BenchmarkPortal (News - Alert) is taking some of the complexities out of this equation by offering a survey to reveal how to best measure customer feedback. The survey – The Net Promoter Score and Customer Effort Survey – seeks your opinion and input on where the call center industry stands regarding best practices in measuring customer feedback.
Best of all, in participating in the survey, you’ll receive complimentary survey results – essentially, giving you everything you’ll ever need to know about accomplishing effective, timely and actionable customer insight and feedback right in the palm of your hands.
The only thing is, you have to take part of the survey first to get the results. It’s simple, easy and convenient on your side, as well (not to mention you’ll have enjoyed the experience of taking part in a discovery process involving fellow members of the call center industry).
BenchmarkPortal notes that it is “looking for companies who have begun, or are considering, using these newer metrics in their center.”
Even more, participants will not only receive the summary results of this initial survey, but will also be invited to participate in an in-depth research project to best understand how to measure customer effort. It truly is a win-win situation.
So if you’re feeling up to the task, take some time out of your day to take The Net Promoter Score and Customer Effort Survey by clicking here. The survey will be closing by the end of next week on March 29.
Edited by Jamie Epstein