Purdue University Affiliate Recognizes Alliance Data Call Centers

Alliance Data Systems has again been recognized for achieving customer service excellence across all four of its Retail Services call center operations.

This recognition to Alliance Data (News - Alert) Systems, a provider of loyalty and marketing solutions derived from transaction-rich data, is given by BenchmarkPortal , in conjunction with Center for Customer-Driven Quality at Purdue Research Park.

The company notes that this is the fourth consecutive year it has been certified as a Center of Excellence for the quality of its operations.

Alliance Data provides integrated credit and marketing solutions, including private label, co-brand and commercial credit card programs that can build long-term customer relationships and grow clients' businesses.

Applauding Alliance Data, Bruce Belfiore, chief executive officer of BenchmarkPortal (News - Alert) said that the company has consistently demonstrated its leadership in call center operational quality and attempts to exemplify best practices in all aspects of call center management.

"We're pleased to award certification to all Alliance Data call centers again this year – their four call centers are truly among the best of the best in the industry."

The company partners with recognizable specialty retailers and also provides customer servicing for credit cards issued by its two subsidiary banks, World Financial Network National Bank (WFNNB) and World Financial Capital Bank (WFCB).

BenchmarkPortal manages a large database of call center key performance metrics and best practices, collected from thousands of call centers.

“We are honored to be certified by BenchmarkPortal once again in all of our call centers," said Robert Box, chief operating officer of Retail Services for Alliance Data. "Our re-certification as a Center of Excellence helps us confirm that we are meeting our long-held commitment to provide high-quality customer and client service. As strong believers of continuous improvement, we continue to invest in tools that enable us to better identify opportunities to enhance the customer experience."

Anuradha Shukla is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.